Maybe you are just getting started in Pay-Per-Click advertising, SEO and analytics, or maybe you’ve been at this awhile but your looking for the best way to generate more leads and customers from your efforts. Either way, a deep and holistic look into your digital presence, current tactics, competitive landscape and measurement plan is the best way to build a road-map for digital success.

Audit process

Once you request your T.O.P Audit, we’ll reach out and ask you to share some details about your online presence. The process includes a Deep-Dive Technical Website Audit, Analytics Audit, an assessment of your current online reputation and marketing efforts, content channels and social profiles as well as a comprehensive “reverse-engineering” of your main competitor’s digital marketing strategy. This process consistently leads us to a step-by-step action plan for success.

your custom Road-map

After we conduct our analysis we’ll provide you with a road-map including:

•    A one-on-one video meeting
•    Prioritized, step-by step list of elements to address
•    A customized plan of action to optimize your online presence.

The plan and reports are yours to keep and share with your team or marketing professional as needed.

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100% Money Back Guarantee

If after we deliver your audit and plan you do not think you can use this information to dramatically improve your digital marketing results, simply ask for a full refund. 

Take the next step to digital success. Once you submit your request we’ll schedule a time for you to talk with Justin for initial discovery session. Estimated time to deliver your audit and action plan is 2 weeks after completing our first meeting.

Areas Covered

Your T.O.P. Audit covers 27 top-level areas in SEO, Analytics, Online Marketing and Competitive Intelligence.

(If you're unfamiliar with any of these areas, don't worry. This will all make sense by the end of the process).

I. SEO

Content
•    Thin Content
•    Duplicate Content
•    Hidden Content
•    Under-Optimized Pages
•    Issues with Header Tags
•    Top Pages with Low CTRs
•    Under-Optimized Landing Pages
•    Obtrusive Ads

Crawl
•    Anomalies in Crawl Rate
•    Index Bloat
•    Broken Money Pages
•    404 Page Trends
•    404 Page Configuration Issues
•    Server Issues
•    Low-Value Content Handling
•    Cloaking
•    Ineffective Use of Nofollow Tags
•    Navigation Indexing
•    Pagination Issues
•    Lazy Load Content Indexing

Sitemap
•    Missing Sitemaps
•    Sitemap Submissions
•    Sitemap Errors
•    Low-Quality Pages in Sitemap
•    Blocked Pages in Sitemap
•    Sitemap Optimization

Robots.txt
•    Missing robots.txt File(s)
•    Sitemap Declarations
•    Robots.txt Errors
•    Pages That Shouldn’t Be Blocked
•    Wildcards Used Ineffectively

Canonicalization
•    Homepage Canonicalization
•    Canonicalizing Duplicate Content
•    Case Issues
•    Missing Canonical Tags
•    Configuration Issues
•    Self-Referential Canonicals
•    Cross-Site Canonicals

Architecture
•    Directory Structure
•    Breadcrumb Optimization
•    Infinite Scroll Issues
•    Dynamic URLs
•    URL Configuration

Internal Links
•    Links to High-Authority Pages
•    Links to Broken Pages
•    Anchor Text Optimization
•    Daisy-Chain Links
•    Links Between Content and Money Pages
•    Linking and JavaScript

Inbound Links
•    Inbound Link Trending
•    Spammy Links
•    Best Link Opportunities
•    Backlink Recovery

Semantic Markup
•    Missing Structured Data
•    Rich Snippet Opportunities
•    Structured Data Errors
•    Local Business Markup
•    Missing Snippets

Images
•    Image Placement Analysis
•    Image Optimization
•    ALT Text Optimization
•    Image Sitemaps
•    Visibility in Image Search

Meta Titles
•    Missing Titles
•    Title Optimization
•    Long Titles
•    Duplicate Titles
•    Title Fix Prioritization

Meta Descriptions
•    Missing Descriptions
•    Description Optimization
•    Long Descriptions
•    Duplicate Descriptions
•    Description Fix Prioritization

Site Speed
•    Analysis of Money Pages
•    Page Caching
•    HTTP Request Analysis
•    Gzip Compression
•    Inline CSS and JavaScript
•    Asset Minification

Mobile
•    Mobile Friendly Analysis
•    Resource Blocking
•    Vary HTTP Header Issues
•    Rel Alternate and Canonical Confusion
•    Mobile Sitemaps
•    Redirect Issues
•    Mobile-Only Broken Pages
•    App Interstitial Issues
•    Media Query Analysis
•    App Indexing Issues
•    Google AMP Analysis
•    Image Optimization on Mobile

International
•    Geotargeting
•    Mismatched Hreflang and Canonical Tags
•    Missing Hreflang Tags
•    Hreflang Errors
•    International Backlink Analysis
•    Outdated Tags

Business
•    Google My Business Analysis
•    Bing Places Analysis
•    Knowledge Graph Info Incorrect
•    Location Page Issues
•    Missing Favicon
•    Reputation Management

News
•    Article Indexing
•    News Sitemap Strategy
•    Google News Formatting Issues
•    News Video Strategy
•    Mobile Optimization
•    Mobile App Highlight Opportunity

HTTP to HTTPS Migration
•    Common Errors
•    Server Key Analysis
•    Redirect Strategy
•    Missing Canonical Tags
•    Missing Robots.txt
•    Updating Disavow File
•    Common Google Search Console Issues
•    Optimization of Google Analytics for Secure Site

II. Analytics

Tracking Code
•    Outdated Code
•    Missing Code
•    Tracking Code Placement
•    Advertising Reporting Features
•    Social Settings

Configuration
•    User Permissions
•    Referral Exclusion
•    Cross-Domain Tracking
•    Hostname in URLs
•    Filters
•    URL Rewriting
•    Default View
•    Default Page
•    Autotrack

Data Integrity
•    Raw Data View
•    Combined Data
•    Spam/Bot Traffic
•    Excessive Sampling
•    PPC Sessions in Organic
•    Query Parameter Exclusion
•    (not set) in Reports
•    Signs of Scraping
•    Artificially Low Bounce Rates
•    Annotations
•    Personally Identifiable Information
•    Manual AdWords Tagging Override

Measurement
•    Campaign Tagging
•    Email Tagging
•    Event Tracking
•    Custom Dimensions/Variables
•    Custom Metrics
•    Data Imports
•    Remarketing
•    User-ID
•    Site Search
•    Content Grouping
•    Channel Grouping
•    Segmenting Paid Search
•    PPC Landing Pages

Conversion Tracking
•    Macro Conversions
•    Micro Conversions
•    Defunct Conversions
•    Goal Funnels
•    Ecommerce Tracking
•    Enhanced Ecommerce

Account Linking
•    AdWords
•    AdSense
•    Search Console

Mobile Apps
•    Property Strategy
•    Mobile App Postbacks
•    Crashes and Exceptions
•    App Speed
•    App Events
•    Google Play

III. Marketing, Content & Brand Audit

Social
•    Analysis of Communication Style
•    Engagement Issues
•    Missing or Ineffective Markup
•    Facebook Instant Article Opportunity
•    Video Strategy for Mobile
•    Retargeting & PPC Opportunity Analysis

Video
•    YouTube Optimization Strategies
•    Video Sitemaps
•    Video Placement Strategy
•    Video Snippet Analysis
•    Mobile Issues
•    Call to Action Analysis
•    Video on Social Media

Competitive Intelligence

•    Competitive keyword strategy
•    Backlink analysis
•    Competitive content strategy and performance
•    Competitor Social Strategy, voice and impact analysis