About SilverMetrics

Over the years, we’ve found an abundance of "talking about it," yet unfortunately there’s a serious lack of “being about it” when it comes to data-driven digital marketing that gets results.

Check most digital agency websites and you’re likely to find the talk. However, when it comes down to making important decisions, most still rely on gut instinct, the H.I.P.P.O (highest paid person’s opinion), internal agendas, etc.

Only select companies do it right; those who do reap the rewards and eat their competitor’s lunch. We believe that every organization—from Fortune 500 companies to small businesses—can enjoy the same benefits and returns; it usually just takes a few tweaks in process and way of thinking!

We’re here to lead the charge by helping businesses inject informed strategy into every part of their digital marketing plan to choose goals, set targets, and deliver the results to drive business growth.


About Justin

Justin Thomas has been a practitioner of data-driven marketing since 2009. After earning an MBA in Marketing Management and consulting for brands including Toyota, Honda, Farmers Insurance, Arco, and Castrol, Justin joined Los Angeles digital agency TVGla to launch and grow their Digital Analytics Team. There he helped create and manage analytical business cultures for brands like Sony Pictures Entertainment, Universal Pictures, Fox Home Entertainment, Starz, Paramount, The History Channel, Cinemax, USA Network, Grupo Campari, Hard Rock Hotels, Pepsi, and more.

Justin started SilverMetrics in 2014 to help companies of all sizes enjoy the same digital strategies as the brands he worked with in the agency and consulting world. He’s a constant student of consumer behavior and a believer that the best marketers use the left brain (analytical) to sharpen the right brain (creative), and know how to support old school strategy with leading-edge best practices, tools and data.